Tell A Story

It never ceases to amaze me how once people start a business, we think that we have to speak in PPT and lofty language to build a business brand.  What every business could use is a compelling story.  What’s the story for why your business exists?  Have you ever written it down?  Well if you haven’t now is the time.  Maybe you spent some time with those thoughts when you developed the content for your “About Us” section of the website.

Stories can be very powerful.  They bring together ideas and emotions in a way that move people and can motivate them to action.  Take a couple minutes today and think about the story of your business.  Why did you start it?  What was the need?  Next you’ll need to think about the obstacles your business has faced.  Take your reader on the journey.

The best way to perfect the story of your business is to tell it.  Practice telling the story to your employees or your friends.  Telling them the story multiple times will help you get it right.  Once the story is ready, you can tell it.  You can tell it to customers, potential customers, employees, and more.  You can even pull it up and read it yourself every once in a while when you need a reminder of why you do what you do.

Tell your story.