Conversationalists New in Social Technographics

If you’ve never read Groundswell, add it to the list of books to read soon.  Groundswell does a great job of explaining how the internet is empowering customers and how businesses can adapt to this new environment and thrive in it.  In the book, they have a useful graphic that profiles people (US online adults) by the ways they use the internet.  There are spectators, creators, critics, etc… By grouping individuals this way, Josh Bernoff and Charlene Li are able to give some profound insights.

Check out their post on the topic at the Groundswell blog.

Social Technographics