The Street Team Goes Digital

We’ve started doing strategy for a couple of independent music labels and in this realm we’ve discovered digital street teams.  We didn’t coin the term but it’s like the people that used to give out fliers at venues like concerts and clubs, are now promoting their artists and events online.  It’s a very interesting approach.

By the looks of things the approach these digital street teams take tends to be general blanketing.  Some of the tactics they use can vary but that’s true for plenty of marketing agencies, particularly those delving into digital.  There are some benefits.  One of the benefits is credibility.  There are a million artists pushing their own music, so having a team is helpful.  Also tackling a lot of message boards and spreading the word using social media is easier with a team.

Digital street team.  Interesting…