If you build it…

We all know the phrase (If you build it they will come)  but in digital marketing, this saying is – well wrong.  Dead wrong.

Yet, unfortunately many of our clients seem to believe it.  They fill up on cool websites and see the strategy as something they can’t invest in right now.  So after building their new sites, we add on the analytics package.  A couple of months later when clients return for services we go over the data for their sites.  That meeting is more compelling than any sell we could make on analytics, because they find that building it doesn’t necessarily result in traffic and conversion.

It’s a hard lesson but valuing strategy is the right thing to do.

Digital Insights for the Game Changers

There are so many exciting organizations out there. Small business start-ups, nonprofits, etc… that are working hard to engage an audience online, but have not developed any basis for a digital strategy.  We’re here to help – and being new in the DC area we hope to make a meaningful splash.

Firm Digital is offering an FD Insights Report to a newer game-changing organization.   (FDInsights is a great starting place for organizations looking to explore digital marketing solutions. It provides overarching industry trends and ideas you can implement to increase your brand awareness.)

Here are the rules:

Submit a simple Word document or PDF about your organization.  Submissions will be accepted until Friday, April 30, 2010.  In this submission, please include:

  • Name and website of the organization
  • Why you do what you do
  • Your Story (Be creative)
  • Why you think a sound digital marketing strategy is key to your business

That’s it.  Look forward to hearing from you and helping your business grow.  Submissions will be accepted at contact@firmdigital.com.

The Economist: Special Report on Social Networking

The Economist did a great job of examining social networks.  There were about 10 in depth articles that looked at the growth of social networks, privacy, how they impact the work environment, and future profitability.  Weaved in these articles are some ways businesses have effectively used digital media (of which social media is one part).

The special report was in the January 30-February 5 edition of the weekly publication.  There is even an article “A peach of an opportunity” that focuses in on how small businesses are using the networks to grow.

Here are some gems from the report:

  • “Nielsen, a market-research firm, reckons that since February 2009 they have been spending more time on social networking sites than on e-mail, and the lead is getting bigger.”
  • A film called “The Social Network” will be released this year.  It’s about Facebook.
  • “The executives’ biggest concern was that social networking would lead to social notworking, with employees using the sites to chat with friends instead of doing their jobs.”
  • “Sprinkles, a cupcake bakery with stores all over America and nearly 94,000 fans of is Facebook page, posts a password to that page every day which can be redeemed for a free cake by a certain number of visitors to its shops.”

It’s a great read, and well worth it for business owners and marketers alike.

View the Report Online

Storytelling is Changed Forever

As it turns out, there are a lot of industries and businesses that have not embraced digital media but are being dragged into it by leadership that want to do cool things, employees that want these new tools and some communicators (mostly in non consumer goods industries) don’t see why they should hop onboard.

This computer stuff is for the kids — doesn’t cut it anymore. Your leadership wants blogs, they want good ideas shared, and they want it yesterday.

We’re working on a great deck that will be shared online right after the presentation. It’s a private event or we’d upload video too.

Here’s the one liner though: The way people tell stories has changed. You should care about this if storytelling is your job. Presentation day should be enlightening and interactive!

This is another FD offering that customers can take advantage of. We do deck preparation as well as consult with companies of all sizes on how and WHY they should be focusing on implementing and perfecting their approach to digital media.

Drop us a line!

The Aha Moment

Working with our clients is always great, but the best moment has to be when it finally clicks. We had an FDInsights meeting today and our clients really responded well to seeing how this foundation for their strategy is going to help them grow the business.

This small business really didn’t have a marketing strategy to begin with so we help them conceptualize and create that document as well.

They did retain us to develop and manage some of their social media applications so looking forward to doing some great things for the client.

The Aha Moment always feels great.

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