Start 2010 With a Plan

The beginning of the year is a motivating time. People are thinking of goals and resolutions to help them advance towards the goal. As you think about your business goals for 2010, we’d like to assert one: Stronger digital marketing planning.

It’s great to create a profile on a social networking site but have you thought about what content to post, or what the time commitment is on the project? These things matter. If you have a profile that’s never updated, it could do more harm than good for your business. It gives the appearance of stagnancy.

Since not all small businesses have a resident marketing expert, we’re going to do some blog posts about creating your marketing strategy. This strategy provides a lot of the input for your digital marketing strategy. It helps you answer questions about your value proposition, market position, and customer/competitor targets.

Small business owners tend to wear a lot of hats. 2010 is certainly a good time to try on that marketing hat!