CDC Africa

We are currently developing a simple site for CDC Africa.  This is a new nonprofit organization that is going to provide medical services in Africa.  While there are many organizations currently engaged in this good work, CDC Africa has an interesting angle.  Most of their volunteer doctors and board of directors are actually from Africa.

How exciting is that?  We’ll let you all know when the first version of the site launches.  As they begin to hire staff, we are going to develop a more functional site and do a FD Intensive report to help them reach their core donor base, volunteers,  and other critical audiences.

Stay tuned!

Digital Insights for the Game Changers

There are so many exciting organizations out there. Small business start-ups, nonprofits, etc… that are working hard to engage an audience online, but have not developed any basis for a digital strategy.  We’re here to help – and being new in the DC area we hope to make a meaningful splash.

Firm Digital is offering an FD Insights Report to a newer game-changing organization.   (FDInsights is a great starting place for organizations looking to explore digital marketing solutions. It provides overarching industry trends and ideas you can implement to increase your brand awareness.)

Here are the rules:

Submit a simple Word document or PDF about your organization.  Submissions will be accepted until Friday, April 30, 2010.  In this submission, please include:

  • Name and website of the organization
  • Why you do what you do
  • Your Story (Be creative)
  • Why you think a sound digital marketing strategy is key to your business

That’s it.  Look forward to hearing from you and helping your business grow.  Submissions will be accepted at

What We Want in a FirmDigital Client

As a newer digital agency, currently located in the Washington D.C. area, FirmDigital is actively seeking to work with organizations that are excited about the potential that a strong digital strategy brings to their business. They are eager to engage in planning.

When clients come to us, they typically have some data about current customers, trends, and some useful insights into their business. They are brutally honest about their marketing and are poised to reap the benefits of strong digital marketing planning.

So, if that business sounds like yours – get in touch with us asap.

A Bullet List: Why We Exist

We like bullets.  They’re a form of communication that doesn’t discount writing or real writers but they give concise points without full sentences.

  • To empower our clients to tell their story online
  • We believe in digital marketing and the power of the collective
  • Our knowledge and insights add value for our clients
  • The strategy provides a structure and basis for future digital endeavors

Web Analytics 101

You probably hope to do two major things:  increase revenue and decrease costs.  Well how do you know you’re being successful or failing miserably? What can you measure to figure out if you’re being successful?  Web analytics is growing in complexity and becoming more focused on these important outcomes instead of things like page views, site hits, etc…

Web Analytics Cover

Web Analytics 2.0 by Avinash Kaushik

In a new book called Web Analytics 2.0 Avinash Kaushik sets forth a model of how businesses should approach web analytics in trying to find data that can help you make decisions about your presence on the web.  While most of our clients utilize Google Analytics, we thought a refresher on terminology would be a good thing. Avinash refers to this list as the eight critical web metrics.

  1. Visit/Session – Someone came to the site and browsed.
  2. Unique Visitors – Should tell you how many individuals have visited your page.
  3. Time on Page – How much time vistors spent on one page of the site.
  4. Time on Site – How much time visitors spent on your site overall.
  5. Bounce Rate – The percentage of sessions on your website with only one page view.
  6. Exit Rate – How many people left your website from a certain page.
  7. Conversion Rate – Outcomes divided by Unique Visitors (Outcome could be order submission or email sign-up)
  8. Engagement – Some call time on site

We’ll talk more about web analytics in the blog, but the basics are priceless.  If you haven’t already done so, start learning about what you’re using to measure activity on your website and get used to seeing reports.  Most metrics programs do measure these 8, so taking a look at those should provide some insights on the “foundational data” as Avinash calls it.

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