Cisco Unveils “Intelligent Urbanisation”

Digital marketing is a discipline built wholly on the foundation of the internet.  Understanding how the internet will be used in the future gives an admittedly broader view than we’re used to covering but shows the vast potential for the medium to continue evolving.

Cisco’s Intelligent Urbanisation project is just that.  It is a great example of how the internet is evolving.  Cisco is essentially packaging a group of it’s products to support urban infrastructure.  The combined products offer solutions  in public safety and security, transportation, buildings, energy, healthcare and education.

“We will continue to build on our strong foundation in intelligent urbanisation to drive an entire new industry and ecosystem. Academic programs, technical certifications, global partnerships and innovative new products, solutions, and services built and delivered around the globe will be part of the roadmap,” added Elfrink. “We see this as a major global market transition being driven and enabled by the network; and we intend to be the leader of this emerging industry.”

Definitely interesting.

A Bullet List: Why We Exist

We like bullets.  They’re a form of communication that doesn’t discount writing or real writers but they give concise points without full sentences.

  • To empower our clients to tell their story online
  • We believe in digital marketing and the power of the collective
  • Our knowledge and insights add value for our clients
  • The strategy provides a structure and basis for future digital endeavors

The Economist: Special Report on Social Networking

The Economist did a great job of examining social networks.  There were about 10 in depth articles that looked at the growth of social networks, privacy, how they impact the work environment, and future profitability.  Weaved in these articles are some ways businesses have effectively used digital media (of which social media is one part).

The special report was in the January 30-February 5 edition of the weekly publication.  There is even an article “A peach of an opportunity” that focuses in on how small businesses are using the networks to grow.

Here are some gems from the report:

  • “Nielsen, a market-research firm, reckons that since February 2009 they have been spending more time on social networking sites than on e-mail, and the lead is getting bigger.”
  • A film called “The Social Network” will be released this year.  It’s about Facebook.
  • “The executives’ biggest concern was that social networking would lead to social notworking, with employees using the sites to chat with friends instead of doing their jobs.”
  • “Sprinkles, a cupcake bakery with stores all over America and nearly 94,000 fans of is Facebook page, posts a password to that page every day which can be redeemed for a free cake by a certain number of visitors to its shops.”

It’s a great read, and well worth it for business owners and marketers alike.

View the Report Online


Storytelling is Changed Forever

As it turns out, there are a lot of industries and businesses that have not embraced digital media but are being dragged into it by leadership that want to do cool things, employees that want these new tools and some communicators (mostly in non consumer goods industries) don’t see why they should hop onboard.

This computer stuff is for the kids — doesn’t cut it anymore. Your leadership wants blogs, they want good ideas shared, and they want it yesterday.

We’re working on a great deck that will be shared online right after the presentation. It’s a private event or we’d upload video too.

Here’s the one liner though: The way people tell stories has changed. You should care about this if storytelling is your job. Presentation day should be enlightening and interactive!

This is another FD offering that customers can take advantage of. We do deck preparation as well as consult with companies of all sizes on how and WHY they should be focusing on implementing and perfecting their approach to digital media.

Drop us a line!

The Aha Moment

Working with our clients is always great, but the best moment has to be when it finally clicks. We had an FDInsights meeting today and our clients really responded well to seeing how this foundation for their strategy is going to help them grow the business.

This small business really didn’t have a marketing strategy to begin with so we help them conceptualize and create that document as well.

They did retain us to develop and manage some of their social media applications so looking forward to doing some great things for the client.

The Aha Moment always feels great.

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